A family of hotel operators started with Joe Gulevich who acquired a
beautiful woodland piece of property outside of the Jasper town site
near the eastern edge of Jasper National Park. Having grown up on a farm
east of Edmonton, working with his hands was a familiar day for Joe.
The land soon was established with cabins for seasonal stays in 1954 –
the property was named Pocahontas Cabins. The family lived on site and
shared their lives and stories with their guests. Guests would return
year after year not only to visit Jasper National Park but to check in
with the Gulevich Family and Poco Joe” as he quickly became known.
In 1971 the family decided to make the move to the town of Jasper.
Poco Joe shared a desire with other fellow businessmen to see Jasper and
the Park become a world class International destination. In 1971 he and
his son Les purchased the Mount Robson Inn in 1973. People would still
come to the Mount Robson Inn to visit “Poco Joe”.
There were three phases to the Mount Robson you know today. The first
phase was built in 1958; the second phase saw additional rooms to the
property in 1960’s and the property that you see today finished in 1973.
In the early 1970’s the operation became father, son and grandson. Les’
son Chad was born and raised at the Mount Robson Inn. From an early age
Chad was carrying bags for guests, cleaning rooms, shovelling snow and
helping out where needed. The family had a hands-on approach to their
business. The community of Jasper and the family lost Joe Gulevich in
1989. In the early 1990’s Chad went to school in Edmonton and came back
to Jasper to operate the Jasper hotel. The Gulevich family lost Les in
1998 and Chad has been operating the hotel with his mother Vicky to this
Chad candidly shares, “we are not on a lake, not on a ski hill, not
on a golf course, what we do is rooms – we will always make it feel like
a home, more than a hotel room.” The Gulevich family has added rooms
and renovated since the mid 80’s every year with the majority of hotel
renovations being done to the accommodations to include extra amenities.